Match Group takes the safety, security and well-being of our users very seriously – we consider it a top priority. While relatively few of the hundreds of millions of people that have used our dating services have fallen victim to criminal activity by predators, we believe any incident of misconduct or criminal behavior is one too many.
We have various brands in our portfolio that employ different tools, processes and policies to foster respectful communities and environments. The information provided below gives an overview of these technologies and methods. Depending on the needs of each platform, and the audiences they serve, different tools may be adopted by different brands, but the objective is universal; we are committed to creating a safe and positive experience for users on our platforms.
Match Group brands use a network of industry-leading automated and manual moderation and review tools, systems and processes - and spend millions of dollars annually - to prevent, detect and remove people who engage in inappropriate behavior from our apps. Examples of tools our brands have used include automatic scans of profiles for red-flag language and images; manual reviews of suspicious profiles, activity, and user generated reports; shadow-banning suspicious accounts; as well as blocking of email addresses, phone numbers, IP addresses and other identifiers associated with bad actors. Our brands also depend on our users to report any profiles engaged in concerning behavior so that we can investigate and take appropriate action.
Match Group has partnered with Noonlight – a first-of-its-kind safety company that provides emergency response services and personal safety products. We plan to roll out Noonlight's advanced technology to U.S. users across our various brands, and has already been introduced on Tinder. This partnership is part of Match Group's ongoing commitment to invest in the latest technology to empower users to keep themselves safer on and offline.
Match Group brands will leverage Noonlight's proprietary technology and APIs to power new safety features, enabling users to access emergency services and transmit highly accurate location data within the Noonlight app, without requiring a 911 phone call or the ability to talk or text. This service makes personal emergency services easily available for a mobile-first audience, allowing users in the U.S. to have help sent directly to them via Noonlight.
The Noonlight integration will allow users to input details of upcoming dates, including who they are meeting, where they are going and when they will meet. Users will then have the ability to trigger a response within Noonlight's app to discreetly alert emergency services if they feel their safety may be at risk or are in need of assistance. If an alarm is triggered, Noonlight's certified dispatchers will reach out to check on the user and alert emergency responders if needed, providing them with critical, contextual information that the user provided.
The Noonlight partnership is part of Match Group's ongoing commitment to creating and investing in the latest technology to combat bad actors and provide users with tools to help keep them safer. Match Group currently uses a network of industry-leading automated and manual moderation and review tools, systems and processes aimed to prevent, detect and remove people who engage in inappropriate behavior on Match Group products.
Find out more about how Noonlight works.
We work with external partners through the Match Group Advisory Council (MGAC), a group of leading experts and advocates involved in the study and prevention of sexual assault, sex trafficking, and similar issues. The executive team at Match Group meets with the MGAC bi-annually to evaluate our policies and solicit recommendations on how to improve safety on our products. The current members include:
As a leader in online dating, we have an important role to play in defining the standards for all players in our industry. That is why we work closely with legislators and regulators across the globe to define and pass new safety-focused laws that can help make both our users and those on tech platforms safe. We have also collaborated with the National Cyber Security Alliance in the U.S. to build best practices for the online dating industry as part of their “Stop. Think. Connect.” Campaign. We welcome the opportunity to work with governments around the world to make the Internet a safer place for everyone. Some examples of legislation we have sponsored or are pursuing include:
All users of Match Group brands are able to easily report instances of abuse or assault in-app or online. When a member reports an assault to one of the Match Group brands, they attempt to identify the alleged perpetrator and block the associated account. The incident is then reported to Match Group’s centralized safety repository and checked across our various brands to see if the user has other accounts on other platforms. If any are found, they are blocked as well.
The current approach to block underage usage combines tools and people in the service of safety. Our brands collect birthdates, phone numbers, pictures, bios and other inputs, which are used for age verification, coupled with sophisticated artificial intelligence and other tools to identify underage users attempting to circumvent the rules. Our brands also check IP addresses, scan photos and profiles for red flags and maintain databases of known offenders to help keep underage users off of the platforms. Human moderators review accounts that have been flagged either by automated systems or by user reports, and act on those reports accordingly.
Match Group has a dedicated team and sophisticated technology that patrols for fraud including automated and/or manual reviews of each member profile to block IP addresses from high-alert countries, identify stolen credit card numbers, and detect suspicious language in profiles. The Match Group brands instruct users to never send money to someone they met on our platforms, and to report the individual who asks that they do. These steps are designed to stop scams in their tracks and help protect the next potential victim.
We have a zero-tolerance policy for harassment on our platforms. We encourage all users to report any unacceptable behavior so that the Care teams can investigate and take appropriate action.
Each of our brands offer safety tips to educate and empower users to make smart and safe choices while interacting on the sites. Safety information is also provided within the products.